Skip to content

Bridging the Brand™ 10 week Webinar Series

Interested in starting your own business in the cannabis industry? Enticed by the potential of the plant but are nervous about the regulations, obtaining a license, and other complications of a plant-touching business? There is another way to grow, network, and join the industry without these issues.  

Join us for our Bridging the Brand™ 10-week Webinar Series. Starting February 13th to April 23rd on Tuesdays 7-9pm ETThis series will provide legacy and aspiring entrepreneurs with a further understanding of what it takes to operate an ancillary business and the opportunities they hold in the cannabis industry. If you’re interested in attending the webinar series, RSVP via the link below

WEBINAR SCHEDULE

Understanding Brand Identity
Feb 27 | 7-9pm
Presented by Justin Johnson
Understanding Business Structures
Mar 5 | 7-9pm
Presented by Alana Hans-Cohen
The Basics of Accounting
Mar 19 | 7-9pm
Presented by Alana Hans-Cohen
Understanding HR for Business
Mar 26 | 7-9pm
Presented by Scheril Murray Powell
Product Management
Apr 2 | 7-9pm
Presented by Kimber Arezzi
Understanding Business Taxes
Apr 9 | 7-9pm
Presented by Edwin Spencer
How To Protect Our Business IP
Apr 16 | 7-9pm
Presented by Jessica Gonzalez
How To Market Your Business In The Cannabis Industry
Apr 23 | 7-9pm
Presented by Kassia Graham

WEBINAR PRESENTERS

Andrew Cooper panelist profile pic

Andrew Cooper

Feb 13 | 7-9pm ET | The Significance of Ancillary Businesses

Ancillary businesses play an important role in supporting the overall industry and helping cannabis businesses operate efficiently and effectively. But they don’t deal directly with cannabis products. This can be a great entry point into the cannabis industry, especially for those who want to avoid the frustrating and complicated licensing requirements of plant-touching businesses. In this Webinar, Andrew Cooper will discuss the significance of ancillary businesses and why they have a major impact on the cannabis industry.

Andrew is Counsel at Falcon Rappaport & Berkman LLP where he Chairs the Firm’s Cannabis & Psychedelics Practice Group. After spending over 30 years of practice as a trial and transactional attorney, handling primarily intellectual property, commercial litigation, and healthcare matters. Andrew pivoted his practice to cannabis and psychedelics. Since that time, Andrew has used the skills he’s honed as an IP and Healthcare lawyer to represent clients in and around the emerging cannabis industry.

 

Eman Abdou panelist profile pic

Eman Abdou

Feb 20 | 7-9pm ET | Understanding Market Research

Whether in business or just in life, chances are you’ve experienced an “if only I had known that at the time” moment. These moments when you realize you made an error because of a lack of knowledge are harsh teachers. While these aren’t always so serious, when it comes to your business, you want to avoid them at all costs. One of the best ways to avoid making those costly mistakes altogether is effective preliminary market research (also sometimes called preliminary market analysis). This is how you dip your toes into the water, and determine the risks, opportunities, and competition in a potential market. In this Webinar, Eman Abdou breaks down how to do market research so you can find and take advantage of the best opportunities out there.

Eman is the owner and founder of Blunt Creative Inc. After several years of freelancing as a graphic designer and experience working for a social media marketing agency, Eman decided to launch Blunt Creative Inc. to help cannabis companies grow.

Justin Johnson

Feb 27 | 7-9pm | Understanding Brand Identity

The key to having someone turn into part of your consumer base is having them connect with your brand’s message. Your brand identity helps you convey that message as it highlights your brand’s story and purpose while cultivating a certain connection in consumers’ minds. In this webinar, Justin Johnson will explain what is a brand identity, why you need one, what makes a strong brand identity, and what a brand identity consists of.

Justin is an entrepreneurial marketing expert with a common name and an uncommon background spanning digital strategy, business development, content creation, technology, and cannabis. His career has been defined by the relationships he has been able to build with great brands like American Express, Walmart, ESPN, Alaska Airlines, Unilever, eBay, Microsoft, Nestlé, Frito-Lay, and U.S. Bank. Justin spends the majority of my days running BudsFeed and Chill Steel Pipes, in addition to advising startups and brands in transforming and emerging categories.

Alana Hans-Cohen panelist profile pic

Alana Hans-Cohen

March 5 | 7-9pm | Understanding a Business Structure

Whether you’re looking to start a new business or evolve your hustle, it is important to have a full understanding of the different types of business to know which works best for you. structures is how your business is organized according to its legal representation. In this webinar, Alana Hans-Cohen will break down the different legal structures, as well as the advantages and disadvantages to help you understand what to consider when choosing one for your company.

Alana Hans-Cohen is an attorney in the cannabis group at Pashman Stein Walter Hayden. She is licensed to practice law in New York, New Jersey, Massachusetts, Washington State, Colorado, and Illinois. Alana is a one-woman repository of legal knowledge and bad puns. A self-proclaimed “cannabis nerd,” who focuses on cannabis law and policy, and how this new, highly regulated industry intersects business, real estate, government, and public policy. She’s pragmatic, direct, with a deep social conscience: the perfect combination for a modern lawyer. An unbreakable advocate for her clients and their causes, navigating her way through the strange maze of cannabis law with no lawyerish crap along the way. She is a firm believer in the idea of an equitable and diverse legal and regulated cannabis industry, and many have had the benefits of her compassionate and fierce advocacy for their cause. Alana is focused on helping the cannabis industry become less “pale, male, and stale.”

Renata Serban panelist profile pic

Renata Serban

March 19 | 7-9pm | The Basics of Accounting

Accounting is a necessary part of running a business. It’s a task you’ll either need to grasp, outsource, or both. Every company organizes their data in different ways that work for them but every business must record all their financial transactions. Having this data organized is necessary when making financial decisions for your business. You should have this data ready when you need it and not scrambling to get it together. From practicing calculations to understanding your company’s tax obligations, learning the discipline of accounting can only help your business grow better. In this webinar, Renata Serban will go over the difference between bookkeeping & accounting as well as what you need to know to help you keep your financial records organized whether opt to use accounting software or hire a professional.

Renata Serban is an award-winning cannabis accountant. She is the founder and CEO of Highly Elevated CPA, she is a Certified Public Accountant and Certified Management Accountant. Renata has over 15 years of experience serving businesses in various industries with a focus on cannabis for the past 4 years. Throughout her career, Renata has had a strong internal drive to help cannabis businesses start, develop and grow. She has a unique combination of private and public accounting experience. As a former controller she is successfully serving her client’s needs and is always seeking to voice the issues related to cannabis businesses through state and global organizations.

Scheril Murray Powell Esq panelist profile pic

Scheril Murray Powell

Mar 26 | 7-9pm ET | Understanding HR for Business

As a small business owner or manager, you’re used to wearing many hats. Not only are you responsible for strategic oversight and leadership of your business, but you’re also heavily involved in day-to-day tasks such as HR. however, this can limit the ability of the business to hire and foster great employees who help the company grow. At some point, it makes more sense for the business owner to delegate these tasks. Also, having someone other than the business owner to listen to and address employee needs can help keep everyone working together professionally. In this webinar, Scheril Murray Powell will discuss the key functions of HR, when you should delegate these tasks, and how to set up an HR department.

Scheril Murray Powell Esq is a Cannabis, Agricultural, Dietary Supplement, Trade, and Psychedelics Attorney. She is the Founder of Cannurban, Cannurban NY, Cannaheadhunters, and the Cannabis HR Council. She is the former COO of The JUSTÜS Foundation, an organization focused on helping Legacy Operators transition into the Legal Cannabis Industry. She is the former Director of Federal Affairs for the Florida Department of Agriculture and Consumer Services and Former Executive Director for the Florida Black Farmers. She is recognized as High Times Magazine’s Top 100 Influencers in Cannabis, recently won the M4MM Diversity Champion Award, and was recently nominated for the Cannademix Community Award in the “Reformer of the Year” Category.

Kimber Arezzi panelist profile pic

Kimber Arezzi

Apr 2 | 7-9pm ET | Product Management

To transform any idea into a profitable product, a company has to go through several stages to set a vision, define a strategy, develop a product, and sell it to the right people. Product management enables entrepreneurs to uncover critical information, from whether a product resonates with customers to picking which features to include. Mastering product management can help businesses of any size to create and launch exceptional products. In the webinar, Kimber Arezzi will break down the stage of product management and share tips on how to get placement for your products and services.

Kimber Arezzi  is a patient and caregiver advocate in the New York State (NYS) Medical Cannabis Program as well as the Director of Sales for Curaleaf New York State. She works with NYS cannabis dispensaries, medical patients, and pharmacists to open the dialog about cannabis consumption. As a patient advocate, Kimber has created a Hemp & Wellness brand that is distributed in adult-use dispensaries and is an active member of The CannaDiva Collective an online community of women that promotes open conversation about consumption and self-care, while helping entrepreneurs evolve to cannabis careers.

Edwin Spencer

Apr 9 | 7-9pm | Understanding Business Taxes

All U.S. businesses must pay federal taxes on their income, just like individuals. However, companies must also pay many other federal, state, and local taxes that often make business taxes more complex than personal taxes. The form of business you operate determines what taxes you must pay and how you pay them. Furthermore, you could get a nasty surprise from the IRS or other tax agencies if you don’t handle your business taxes correctly That is why it’s critical to know the ins and outs of business taxes and how they apply to your company. In this webinar, Edwin Spencer will review the different types of taxes, and what you need to know to ensure you stay compliant with your business taxes and avoid tax penalties.

Edwin Spencer, holding a Bachelor of Science degree in Accounting and an Associate of Science degree in Business Administration, brings over 8 years of experience to the table with a specialized focus on cost accounting, tax strategy, and business development. His expertise shines in the construction and manufacturing sectors, where he excels at controlling expenses, optimizing resource allocation, and ensuring profitability. As the CEO of Sun Lion Financial Group LLC and Co-Executive Director of BLOOM Roc Inc., Edwin’s leadership extends beyond accounting, reflecting his commitment to fostering business success and driving positive community impact. With comprehensive knowledge of tax regulations and a proven track record, he is a trusted professional dedicated to financial excellence and community development.

Jessica Gonzalez panelist profile pic

Jessica Gonzalez

Apr 16 | 7-9pm | How To Protect Your Business IP

Intellectual property rights are the ownership rights you have over things you create due to your original ideas. If your creation has economic value, you will want to learn how to protect your intellectual property (IP) against any party that may try to use it for themselves. Cannabis and ancillary companies have similar needs for IP services as any other consumer product business, ranging from patents to protect their products to trademarks to protect their brand. Exactly how to protect intellectual property depends upon the nature of the intellectual property. In this webinar, Jessica Gonzalez will help you learn more about the different types of IP protection and tips on how to protect your brand’s IP.

Jessica Gonzalez is an award-winning cannabis attorney, a cannabis adjunct professor, a policy advocate, and a consultant. An Ecuadorian immigrant, Jessica has dedicated her career to uplifting communities harmed by cannabis prohibition through advocacy and education. In 2020, Jessica led the social impact committee for NJ CAN 2020, the coalition that ran the most successful cannabis legalization campaign in the U.S. Through her advocacy work, Jessica has helped shape cannabis policy in New Jersey and has helped advise on social equity efforts in multiple states. In 2021, Jessica gave the first cannabis industry presentation to the United States Patent and Trademark Office. As a cannabis attorney, Jessica has assisted clients navigate the legal cannabis industry in the areas of trademark and state licensing applications. Most recently, Jessica’s consulting company, Veridis Quo, was selected by the New Jersey Business Action Center to serve as the inaugural consultant to develop and launch the NJ Cannabis Training Academy.

Kassia Graham panelist profile pic

Kassia Graham

Apr 23 | 7-9pm | How To Market Your Business In The Cannabis Industry

Despite the growth of legalization across the United States, cannabis remains a federally illegal substance, which creates complex challenges for cannabis marketing even for ancillary businesses, education, and advocacy groups. This results in limitations and restrictions with traditional advertising platforms, as well as publishers and social media outlets. In this webinar, Kassia Graham will provide you with tips on how to market your ancillary business in the highly complex cannabis industry.

Kassia Graham––a Clio Cannabis award-winner––has more than two decades of experience working with diverse organizations including Fortune 500 companies, boutique agencies, non-profits, and more. In late 2023 they joined High Exposure Agency as a partner. High Exposure Agency is a catalyst for growth and innovation within the New York cannabis and small business landscape via its focus on impactful business development. Independently, Kassia consults on R&D and branding with domestic and international clients. They entered the ancillary cannabis space via their work as Cannaclusive’s director of community and strategy. Kassia sits on the board of the Cannabis Workers Coalition and is a member of the Oregon Cannabis Commission Health Equity Subcommittee.  A two-time cancer survivor, Kassia understands the importance of cannabis as a physical and mental healing aid. They are excited by innovations in technology and agriculture in cannabis and hemp. They have dedicated their life and careers to making space for marginalized voices meeting at various intersections including LGBTQ2IA+, disabled, BIPOC, and more.

PARTNERS

SOFH profile pic
The School of Fine Herb

The School of Fine Herb is an event planning company. We are focused on working with small businesses to create fun, educational, and profitable events.

The Falcon Rappaport & Berkman LLP profile pic
The Falcon Rappaport & Berkman LLP

The Falcon Rappaport & Berkman LLP (FRB) Cannabis & Psychedelics Practice Group is composed of an interdisciplinary team across FRB’s various practice groups, experienced in the unique considerations associated with cannabis and psychedelic-related businesses. As the industries evolve rapidly, the Practice is focused on keeping FRB’s clients ahead of the curve on any new and updated information, including draft and final regulations, federal agency guidance, market changes, evolving business strategies, relevant case law, and local municipality considerations. The Practice aids in the forming, building, and operating of legal cannabis and psychedelic businesses across the United States, with a focus on the East Coast markets and New York State.

Blunt Creative Inc profile pic
Blunt Creative Inc

Blunt Creative Inc. was founded to help cannabis brands become heroes for their tribe. Through photos, videos, stories, blog posts, emails, and ads we share your greatness to attract those who are aligned with your mission and message.

Rudick Law Group

Rudick Law Group (RLG) stands as a powerhouse law firm rooted in the heart of New York City, emerging as a beacon of female leadership in the corporate landscape. This women-run and owned entity is home to a formidable cadre of female attorneys, each commanding respect and mastery within their respective specialties. RLG distinguishes itself not merely as a female-fronted venture but as a pioneering force in the rapidly evolving cannabis market in the Northeastern United States, particularly in the tri-state area

Budsfeed

BudsFeed is a community of entrepreneurs, enthusiasts, and advocates powered by good vibes and a love of all things cannabis. Every day, brands and their fans “seed” new products for you to discover, and every week they round up the Top 5 Seeds and share them across this website, our weekly newsletter, and on social media. All of the products seeded on BudsFeed are searchable and organized by Topic, making it easy to explore things like Edibles, CBD, Growing, or one of 50+ other topics. We are here to help cultivate the next crop of cannabis entrepreneurs. BudsFeed is 100% free to use and anyone can create an account and start seeding products in 24 hours. Through our free offering and paid services, it’s our mission to help new brands win in a competitive but wide-open cannabis industry.

High Exposure Agency

High Exposure Agency is a catalyst for growth and innovation within the New York cannabis and small business landscape by connecting impactful business development and marketing resources to support new possibilities within this multi-billion dollar market.

Chime&Chill

Chime&Chill is a woman-owned Long Island business that strives to make cannabis health & wellness attainable and accessible. The primary focus is to teach consumers to layer their cannabinoids to achieve enhanced elevation. we offer single-serving oral solutions and skin care.

Highly Elevated CPA

Highly Elevated CPA is founded by Renata Serban with the goal of building trust through transparency of accounting records and excellence in financial management. These will be the keys to the success of cannabis operators in NY and NJ making them all Highly Elevated.

The Cannabis HR

The Cannabis HR Council is the only organization in cannabis-focused on providing support to HR Professionals and Cannabis Business Executives. We provide virtual and in-person training, off-site retreats, and training sessions along with Membership with many membership benefits and access to our annual conference.

Pashman Stein Walder Hayden

Pashman Stein Walder Hayden is built on the premise that talent and commitment, not the size of a firm, are the keys to securing client wins. With that principle at the forefront, they evolved from a small litigation boutique into a multispecialty law firm, expanding our practice areas to better serve their clients’ business and legal needs. PSWH counsels individuals, businesses, and public entities, and their diverse clientele includes Fortune 500 companies, emerging growth entities and entrepreneurial businesses, professional athletes, celebrity influencers, out-of-state corporate counsel, law firms, judges, lawyers, governmental agencies, and nonprofit organizations.

Sun Lion Financial Group LLC

Sun Lion Financial Group provides business development, accounting, and tax preparation services to small and medium sized businesses in the Rochester, NY area. Sun Lion Financial Group also offers outsourced controller services.

Would you like to help make a difference in your community?

Are You Interested In Helping To Educate Your Community About The Cannabis Industry And The Many Benefits The Plant Have To Offer? Than Be Apart Of A Team That Is Taking Action To Make A Positive Impact In Communities And Ensure Everyone Has Affordable Access. Fill Out The Sign-Up Form Via The Link Below And We Will Follow Up With You.

en_USEnglish